Kim Fernandez AI Adopter, Launch Strategist, Host of the AI Your Business Podcast

Your Launch Strategy, Sorted.

Course Creators: Launch faster, smarter, and more profitably - without the stress.

Launching feels messy, time-consuming & unpredictable...

...when you don't have a proven strategy & plan.

The biggest mistakes coaches and course creators make:

Spending weeks preparing - and still feeling unprepared

Underwhelming sales, despite a great offer

Wearing ALL the hats - strategist, content creator, tech expert, community manager... the list goes on...

The market has matured.

Has your course launch strategy, offers, messaging &

positioning moved with it?

The truth is...

You don't need more effort, or a self-help DIY launch checklist.

You need a fresh, smarter, strategic approach to your launches,

relevant to today's market.

Ben Claremont - 360 Video Expert, Youtube Creator

I was able to launch not one but two new courses in the past year, both of which were financial successes thanks to Kim's help.

Kim really helped me maximise the potential of my product and my course launch, guiding me through each step of the journey.

I was able to do that to a really high standard and maximise the ROI of my audience and my product, because there's only

so many things you can do on your own.

Ben, Full time Youtuber, Course Creator

Kim has a very effective way of making the process simple

Kim really helped me maximise the potential of my product and my course launch, guiding me through each step of the journey.

I was able to do that to a really high standard and maximise the ROI of my audience and my product, because there's only

so many things you can do on your own.

Marissa Roberts, Host of The Simpler Business Podcast

You didn't start your business as a launch expert. It's OK to start where you are!

And you don't need to figure out this

key revenue-driving system

without support in your corner.

There are 2 ways to have me, a Launch Strategist, working with you on uplevelling your launches:

Launch Strategy VIP Day - A full launch strategy, content map, messaging, & scalable, rinse & repeat launch system.

90 minute coaching call - Fast fixes & expert insights to solve your biggest launch roadblocks

Custom launch strategy blueprint for coaches and course creators.

Launch Strategy VIP Day

A launch system & strategy that you can repeat

every time you sell your offer

What's Included:

Custom Launch Strategy

Pre-launch, launch week, & post-launch strategy that's right for you, your style, your business.

SMART Revenue Goal Setting

So you know exactly what to aim for, and why (no more guessing or vanity metrics)!

Messaging & Positioning

Take your customers through a buyers journey so that your launch week open-cart is the natural next step.

Launch Audit

Sales pages, emails and content that drove your previous results are reviewed and presented in an audit report.

AI-powered launch system to scale your coaching business.

Launch Execution Plan

A repeatable, scalable, launch blueprint. No more surprises who needs to do what by when - and no more last minute panic!

AI Champions, Templates, Swipe Files

AI-powered content creation that sounds like you - in minutes! Plus - proven templates and swipe files for emails, landing pages, and more.

How it works:

Pre-work onboarding

Complete a detailed onboarding questionnaire before we meet to ensure I can audit and prepare materials, and make the best recommendations for you.

Launch Strategy Coaching for course creators and online experts.

Launch Strategy VIP Day

Intensive, 2 x high impact sessions where we cover your high-converting launch strategy, goals, messaging & positioning, growth plan, and execution plan.

By the end of the day, you'll have a 40+ page launch strategy report, and a complete, repeatable launch system.

Post-VIP Day Support:

Receive your completed, custom Launch Blueprint within 4 days, plus a recorded walk-through.

7 days of email support for an organised, confident launch.

Best for: Coaches & course creators with proven offers, aiming for 5&6 figure launches.

VIP Day - This Is Me!

Launch Strategy Coaching Call

When you need to call in a Launch Strategist to

optimise key areas of your launch.

Scaling your online business with proven launch strategy coaching.

We'll have 90 mins together

to cover 2-3 items:

Refresh your irresistible offer - So it jumps off the page, into the inbox of your ideal client

Optimise your conversion event - Webinar, challenge, or waitlist strategy.

Map out your launch logistics - Structured, stress-free, scalable planning

Tweak your messaging - Serve your audience with deeper connections by speaking directly to their needs

Refine your sales page - Increase conversions via your most important launch asset

Clear revenue goals & tracking - What's working, set targets, & which metrics actually matter - for this launch & growing into the next.

Best for: Course creators & coaches who have launched before & want clarity on what's not working as well as it should

& what needs to change to scale to the next level.

THIS is me - Booking a Strategy Session!

Marianne Tansley - Thrive Admin Services

My VIP Day with Kim was excellent - I'm

feeling excited, hopeful & clear...

I can see growth & sustainability for my business

Previously my launches were a lot of panicking, followed by a flurry of activity, and then a small result that meant I had done a lot of work for no return!

I was missing clarity & direction.

My Launch Strategy VIP Day helped me see that getting things in the right order with enough time will make all the difference. Realising I can make good use of what I have and refine was a HUGE relief. Now I can see growth & sustainability for my business without making things overcomplicated.